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Dudene Digital

Frequently Asked Questions

Clear answers to the most important questions about web design, visibility, technology and costs – no jargon.

Costs & Pricing

A Digital Business Card (one-pager) is ideal for startups and solo entrepreneurs, including a modern, responsive design with SEO, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) plus legally compliant texts. For established businesses, I recommend the Professional Presence with multiple subpages and advanced optimization for search engines and AI systems – starting at €1,490. No hidden costs: the stated price is a one-time investment.

Every website is individually designed – no template builders. The price includes: personal consultation and concept development, custom design, development with React and Next.js, triple optimization for search engines (SEO), AI-generated search results (GEO) and answer engines like ChatGPT (AEO), mobile optimization, legal integration of imprint and privacy policy (as an eRecht24 agency partner), and final publication.

The one-time project price covers everything: design, development, SEO/GEO/AEO optimization and launch. Ongoing costs only arise if you choose a hosting and maintenance package (from €39/month) or request additional changes (€85/hour). Domain costs are separate at approximately €10–15 per year.

Small businesses benefit enormously: A well-optimized website gets found on Google, builds trust, and generates inquiries – around the clock. With a one-pager starting at €790, the entry point is affordable, and the investment quickly pays for itself through new customer inquiries.

The digital V-Card is an elegant contact page under your own domain (e.g., your-company.com/vcard). It contains all key information: name, phone, email, address, website, and social media links. The 'Save Contact' button downloads a VCF file that imports directly into iPhone and Android address books. There's also a QR code for scanning and a share function for WhatsApp & Co. The V-Card is included in both web design packages at no extra cost.

Process & Timeline

The biggest time factor is usually the content (texts, photos, logo). Once these are available, implementation is fast: I work as your single point of contact directly on the project – without agency overhead or weeks of coordination.

1. Free initial consultation: We discuss your goals, target audience, and wishes. 2. Design draft: I create a custom design concept for your approval. 3. Development: Implementation with React, Next.js, and Tailwind CSS – including SEO, GEO, AEO and mobile optimization. 4. Launch: Joint review and publication. Optional: Ongoing maintenance and updates.

Don't worry: you don't need a finished concept. In the initial consultation, we'll figure out together what you need. I'll help with text optimization for Google and can use professional stock photos if needed. The better your material is prepared, the faster the website is finished.

Technology & Maintenance

Unlike WordPress template builders, every website is hand-coded. React and Next.js ensure lightning-fast load times and server-side rendering (important for Google and AI crawlers). TypeScript guarantees error-free code. Structured data (Schema Markup) makes your content citable by AI systems like ChatGPT and Google AI Overviews. The result: websites that are found and recommended not just by Google, but also by AI answer engines.

WordPress sites require regular plugin updates, are vulnerable to hacker attacks, and often load slowly due to bloated code. My websites with React and Next.js have none of these problems: no plugin chaos, no security vulnerabilities, and load times under one second. This means better Google rankings and more customer inquiries.

With the all-inclusive hosting at €79/month, 30 minutes of changes are included monthly. That's enough for new team photos, updated opening hours, or revised texts. For more extensive changes, my hourly rate of €85/hour is available. This keeps your website always up-to-date – without you having to deal with technology.

Without maintenance, security vulnerabilities can arise and performance can suffer. Dudene Digital offers two packages: Basic Hosting (€39/month) with hosting, SSL, backups, and monitoring, plus All-Inclusive Hosting (€79/month) with an additional 30 minutes of monthly changes and Plausible Analytics included. Save 2 months with annual payment.

Hetzner is one of Germany's leading hosting providers with data centers in Germany and Finland. Your data never leaves the EU. Hosting includes SSL encryption, daily backups, and 24/7 uptime monitoring. I am immediately notified of any outages.

Plausible Analytics is a privacy-friendly alternative to Google Analytics. It works completely without cookies and requires no cookie banner. You can see at a glance: page views, top pages, traffic sources, devices and more. The statistics run on our own Hetzner servers in Germany – no data goes to third parties. Plausible Analytics is already included in the All-Inclusive Hosting. For Basic Hosting clients, it's available as an add-on for €50/year.

Smart Booking turns your website into a digital receptionist. Customers see your availability in real-time, book appointments independently, and receive automatic confirmations and reminders by email. You save yourself phone calls and appointment coordination. The system is based on Cal.com and is hosted GDPR-compliantly on German Hetzner servers. The one-time setup fee is €129, then €90/year (equivalent to €7.50 per month).

Services like Linktree store your data on US servers and are problematic from a data protection perspective. LinkHub runs on our German Hetzner servers and is fully GDPR-compliant. You get a professional link page under your domain with custom social icons, timed links for campaigns, and direct messenger buttons (e.g., WhatsApp). The setup fee is a one-time €69, then €50/year (equivalent to €4.17 per month).

Visibility & Discoverability

The search landscape has fundamentally changed: More and more users receive answers directly from AI systems without ever clicking on a website. Classic SEO alone is therefore no longer sufficient. GEO (Generative Engine Optimization) ensures your content appears in AI-generated search results like Google AI Overviews. AEO (Answer Engine Optimization) optimizes your website to be cited as a trusted source by ChatGPT, Perplexity and similar systems. Dudene Digital optimizes every website from the start for all three channels – with structured data, citable content and machine-readable schema markup. This is included from the smallest package.

Since 2021, Google primarily evaluates websites based on their mobile version (Mobile-First Indexing). A non-responsive website is penalized in Google rankings. Every website from Dudene Digital is optimized from the ground up for all screen sizes – from smartphones to tablets to desktops.

Google measures loading speed via Core Web Vitals (LCP, FID, CLS). Websites from Dudene Digital achieve load times under one second thanks to React, Next.js, and optimized hosting. For comparison: the average WordPress site loads in 3–5 seconds.

Studies show that AI-generated answers (Google AI Overviews, ChatGPT, Perplexity) account for an increasing share of search traffic. Users click less on classic search results because they get their answer directly. That's why Dudene Digital optimizes every website not just for Google (SEO), but also for AI search results (GEO) and answer engines (AEO). Specifically, this means: structured data, FAQ schema markup, citable content and a machine-readable page structure – so your business is visible everywhere customers search.

Legal & Security

GDPR requires: encrypted data transmission (SSL), proper consent for cookies and tracking, a complete imprint, and an up-to-date privacy policy. As an official eRecht24 agency partner, I integrate legally compliant texts directly into your website. Note: My service does not replace legal advice.

The imprint must contain the operator's name, address, and contact details according to § 5 TMG. The privacy policy must transparently disclose what data is collected. Dudene Digital sets up both professionally – including automatic updates via eRecht24 in the maintenance package.

WordPress websites are the most common target for hackers because outdated plugins open security vulnerabilities. Dudene Digital's websites are based on statically rendered pages with React and Next.js – there's no database attack surface and no plugin vulnerabilities. Combined with SSL, daily backups, and monitoring on German Hetzner servers, your website is optimally protected.

Websites without SSL are marked as 'Not secure' by browsers – this drives away visitors and harms your Google ranking. SSL is included in every hosting package from Dudene Digital. You can recognize SSL by the lock icon and 'https://' in the address bar.

Digitalization & Automation

For most SMEs, tradespeople, and freelancers, digitalization doesn't mean overhauling everything. It's about identifying the processes that cost the most time every day – and automating them specifically. This could be an automatic appointment confirmation via email, a digital document upload portal for your clients, or an automatic deadline management system. Dudene Digital relies on pragmatic solutions that work immediately – without IT jargon, without months of analysis. All solutions are GDPR-compliant and hosted on German servers.

Dudene Digital automates, among other things: automatic appointment confirmations and reminders via email (ideal for tradespeople and service providers), digital checklists with photo documentation and PDF export (perfect for construction and maintenance), GDPR-compliant document upload portals (for law firms and consultants), multi-level deadline and appointment management with automatic reminders, waitlist management for practices and therapists, centralized processing of customer inquiries from all channels, automated quote and invoice generation in your corporate design, and automatic collection of Google reviews after project completion.

Digitalization with Dudene Digital doesn't mean you have to learn new software or give up your proven tools. The automations work in the background and integrate seamlessly into your existing infrastructure: your smartphone calendar syncs automatically, notifications arrive via email or WhatsApp, and documents land in the folders you already use. The only difference you'll notice is that you suddenly have significantly less administrative work.

Every digitalization project starts with a free, no-obligation analysis of your current workflows. I identify the biggest time wasters and create a concrete concept with a fixed-price offer. Simple automations like automatic appointment confirmations can be implemented for just a few hundred euros as a one-time investment. More complex solutions like upload portals or multi-level workflow automations are individually calculated. There are no hidden costs – you know exactly what the solution costs and what you get before you commit.

Tradespeople and small businesses often have the greatest automation potential because everything depends on one person: the boss makes calls, writes quotes, documents job sites, and tries to collect customer reviews on the side. These are exactly the tasks that can be excellently automated. Automatic appointment confirmations prevent wasted trips, digital checklists document construction progress seamlessly, and automatic emails after project completion collect Google reviews – all without you having to worry about it. The investment quickly pays for itself through saved working time.

Still have questions?

I'm happy to advise you personally – free and non-binding.

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